By Shannon Mirabito
Wegmans is known for its gourmet burger bars, authentic Italian pizza, made-to-order Mexican stations and more. Now, it will also be known for carrying your local CBD. Head & Heal CBD products can be found in 90 out of 100 Wegmans locations throughout New York, Pennslyvania, New Jersey, Massachusetts, Maryland, Virginia, and North Carolina.
But getting picked up in Wegmans was no easy feat. Last year, co-founder Karli Miller-Hornick, presented at the Rev: Ithaca Startup Works food and agriculture networking night and the wellness buyer for the Ithaca Wegmans was in the audience. After the event was over, Miller-Hornick and co-founder Allan Gandelman were invited to a follow-up meeting. This meeting took place well before Head & Heal had product shots or even determined prices. So while Wegmans figured out the legalities of carrying CBD products, Miller-Hornick and Gandelman hustled to take product shots and figure out pricing.
Luckily in 2018, the United States farm bill allowed retailers to carry CBD within their stores. Today, Head & Head products can be found on multiple shelves in Wegmans as the only New York sourced and produced CBD product. But you better get yours fast—Wegmans is currently carrying both the 600 mg and 1200 mg CBD tinctures and is selling out of stock.
Miller-Hornick and Gandelman are excited about this opportunity with Wegmans. They hope it will inspire customers to learn more about CBD to help make this product more mainstream. In addition, by having their product in national retailers, they hope to make Head & Heal CBD more accessible to those who are already adding this product to their wellness routine.
Interested in purchasing CBD in a local retailer? Find us in a store near you.